OJA is a commerce coordination platform for local market women and men, farmers, producers, street sellers and independent food businesses.
We want the people who grow, make and sell everyday goods to have more economic power: more visibility, better access to markets, stronger bargaining power together, and a fairer share of the value they create.
In many traditional supply chains, producers and small sellers have limited access to final demand. Goods can pass through several layers before reaching the buyer, each adding a markup. Buyers pay more, while the people at the start of the chain often see little of the difference and have little information about where the value goes.
Not just a marketplace — the pieces that make local trade work.
Market stalls, farms, producers and small food businesses get a storefront that local buyers can actually find — with honest prices, pickup hours and locations.
Pickup-first ordering with pay at pickup where it's offered, 6-digit handover codes, and delivery where sellers or couriers can provide it.
Group Buy lets independent buyers combine orders to reach a supplier's minimum. Buyer requests let businesses ask suppliers for offers, and split large orders across smaller producers. Collaborate is an early module for businesses fulfilling bigger jobs together.
Verification pathways that work for informal sellers as well as registered companies, reviews from real orders, and fees shown up front rather than buried in prices.
Logistics, aggregation, processing, storage and distribution add real, legitimate value — and many of the people doing that work are small businesses too. OJA's aim is to reduce exploitative or unnecessary layers, give producers and sellers more direct routes to buyers when that makes sense, and make it clearer how value is shared along the way.